Most people think "niching down" means limiting themselves.
Wrong.
🔹 A broad niche = NO authority, NO engagement, NO sales. 🔹 A clear, focused niche = instant trust, high engagement, and authority.
Here’s how to build a niche that makes people follow you instantly.
Step 1: The 3-Layer Niche System (Avoid Being Generic)
Most people say: "I help people make money online."
🚨 TOO BROAD. NO ONE CARES.
The deeper your niche, the easier it is to grow.
Layer 1: Industry (What Space Are You In?)
💡 Example: Fitness, marketing, real estate, SaaS, mindset, finance.
Layer 2: Target Audience (Who EXACTLY Do You Serve?)
💡 Example: Entrepreneurs, agency owners, coaches, personal brands.
Layer 3: Unique Angle (What’s Your Specific Approach?)
💡 Example: “Helping agency owners scale with AI automation instead of ads.”
🔥 Final Niche Example: 🚀 “I help agency owners scale their business with AI content automation (without running paid ads).”
Now, people instantly know if your content is for them.
Step 2: Make Your Niche Instantly Recognizable
If people can’t explain your niche in one sentence, it’s TOO CONFUSING.
🚀 Action Step: Fill in the blanks: 💡 “I help [target audience] achieve [goal] without [common struggle].”
✔ Bad Example: “I teach marketing.” ✔ Good Example: “I teach personal brands how to grow on LinkedIn without paid ads.”
Step 3: Own a Small Space Before Expanding
🔹 Mistake: Trying to be everything for everyone (ex: fitness for everyone). 🔹 Solution: DOMINATE one small niche first.
💡 Example:
Instead of “fitness coach” → “Helping busy professionals lose fat in 30 mins/day.”
Instead of “marketing expert” → “Helping coaches scale to $30K/month with X.”
When you dominate a small niche, you become THE go-to person in that space.
🔥 Then, you expand.
Final Thought: The Riches Are in the Niches
🚨 Broad = Invisible. Focused = Irresistible.
When people instantly know who you are and how you help, they follow you without hesitation.