A weak intro ruins the entire call. If you don’t hook them in the first 30 seconds, they’ll check out—mentally or literally.
Here’s how to craft an intro that grabs attention, builds authority, and sets you up to close the deal.
Step 1: The Frame (Control the Call from the Start)
People respect structure. If you don’t take control, they will. The moment they start leading, you’re chasing—and that kills sales.
How to establish control:
“Here’s what we’ll cover today: [Problem → Solution → Next Steps]. Sound good?”
“I’ll ask a few questions to see if this is a fit, then we’ll go over options.”
“At the end, we’ll decide together if this makes sense. Fair?”
This frames the call as a conversation, not a pitch.
Step 2: The Hook (Make Them Pay Attention)
Your prospect’s brain is flooded with distractions. If you don’t hook them, they’ll zone out.
Hooks that work:
“Most people struggle with [problem]. Does that sound familiar?”
“I saw that you [mention their situation]. Tell me more about that.”
“If I could show you how to [big benefit] without [common pain point], would you be open to hearing it?”
The goal? Get them engaged and talking ASAP.
Step 3: Authority (Why They Should Listen to You)
Before people buy, they need to trust you. Establish credibility early.
Ways to build instant authority:
Use social proof → “We’ve helped over [X] businesses with this.”
Show experience → “I’ve personally worked with [similar companies].”
Leverage data → “The average client we work with sees [specific result].”
Nail the Intro, Win the Call
A great intro hooks attention, builds authority, and sets the frame. Do this right, and the rest of the call is smooth sailing.