Most people see AI as a cool tool. Smart people see it as an unfair advantage.
The biggest difference between struggling business owners and those scaling past £100K/month isn’t work ethic—it’s leverage.
AI is the highest-leverage tool of this decade. If you’re not using it to save time, make money, and multiply your output, you’re already behind.
What Does It Mean to "Leverage" AI?
Leverage = getting disproportionate results for your effort.
🔹 No Leverage: You write all your own emails, content, and sales scripts manually.
🔹 AI Leverage: You feed AI your best-performing content and let it generate 100 variations in minutes.
🔹 No Leverage: You do hours of market research before launching a product.
🔹 AI Leverage: You use AI to analyse competitors, summarise trends, and give you actionable insights in minutes.
Instead of working harder, AI also lets you work 10X smarter.