AI is only as good as the prompts you give it. Shit in = Shit out.
Most people type in lazy, one-line prompts and wonder why AI gives them basic, robotic answers.
The secret to getting expert-level responses? Better prompts.
The 4-Part Formula for Perfect AI Prompts
1. Context (Tell AI What It’s Doing)
AI doesn’t read minds. You need to tell it who it is, what it’s doing, and why it matters.
🚀 Example: 🔹 Weak Prompt: "Write me a sales email." 🔹 Strong Prompt: "You are a direct response copywriter specialising in high-converting email campaigns. Write a persuasive email for a social media agency selling a £997 course on client acquisition."
See the difference? AI knows the role, goal, and industry.
2. Specific Instructions (Guide AI’s Output)
If your AI response is too vague, it’s because your prompt was vague.
🚀 Example: 🔹 Weak Prompt: "Give me content ideas." 🔹 Strong Prompt: "Give me 10 content ideas for Instagram that target business owners struggling with lead generation. Each idea should have a hook, value point, and call to action."
The more details you provide, the better the response.
3. Format (Tell AI How to Structure It)
AI needs structure. If you don’t specify, it will default to generic blocks of text.
🚀 Example: 🔹 Weak Prompt: "Summarise this blog." 🔹 Strong Prompt: "Summarise this blog in bullet points with key takeaways for a beginner audience."
Want a script? Ask for a script. Want bullet points? Ask for bullet points.
4. Refinement (Don’t Accept the First Answer)
AI isn’t perfect. Treat it like an intern, not a genius.
🚀 Example: 🔹 First Response: Too vague? Ask AI to be more specific. 🔹 Too robotic? Say, “Make this sound more conversational.” 🔹 Too long? Say, “Condense this into 3 sentences.”
Most people stop at one draft. The best results come from iterating.
The Prompt Cheat Code (Copy & Use This)
👉 "You are a [ROLE] specialising in [EXPERTISE]. Your goal is to [OBJECTIVE]. Using [STYLE/TONE], create [OUTPUT TYPE] that includes [KEY DETAILS]. Make it [FORMAT]."
Example: 💡 "You are a viral X copywriter. Your goal is to write a high-engagement thread on using AI for content creation. Using a casual, engaging tone, write a 7-X thread with actionable insights. Make it concise and punchy."