Most businesses fail at audience growth because they don’t understand human behaviour.
If you want people to follow you, engage with you, and ultimately buy from you, you need to master one thing:
👉 Moving them from pain to desire.
Why People Buy (It’s Not What You Think)
People don’t buy products or services.
They buy: ✔ A transformation. ✔ An escape from pain. ✔ A solution to a frustration.
If your content isn’t showing them a way out of their current struggle, they will ignore you.
Step 1: Identify Their Core Pain Points
Every niche has core struggles. Your job is to articulate them better than your audience can.
Example: Business Owners Struggling with Social Media
❌ What they say:
“I don’t have time to create content.”
“I post, but I get zero engagement.”
“I’m not getting any leads from social media.”
🔥 What they actually mean:
“I feel overwhelmed because I don’t have a system.”
“I’m frustrated that my effort isn’t paying off.”
“I need clients, and my content isn’t converting.”
The deeper you understand their frustrations, the more they’ll trust you.
Step 2: Map Out Their Desired State
People don’t just want to escape pain—they want to reach a better version of their life.
Example: Business Owners Who Want Social Media Growth
🎯 What they truly want:
“I want to create content easily and consistently.”
“I want engagement from the right people (potential clients).”
“I want a system that brings me inbound leads.”
Your content should bridge the gap between their pain and their desire.
🚀 Content Formula:
Call out their current struggle. (“Feeling stuck with content creation?”)
Show them a simple solution. (“Here’s a system that makes it effortless.”)
Paint the new reality. (“Imagine getting DMs daily from potential clients.”)
Step 3: Understand What Motivates Them
Different people are driven by different things: 🔹 Pain Avoiders → Buy because they want to stop struggling. 🔹 Pleasure Seekers → Buy because they want something better.
How This Affects Your Content:
If your audience is pain-driven, your messaging should focus on :❌ The frustrations of not solving the problem. ❌ The money, time, and energy they’re wasting.
If your audience is desire-driven, focus on: ✅ The benefits of fixing the problem. ✅ The new lifestyle, freedom, or success they’ll achieve.
🔥 Pro Tip: Mix both to hit both types of people.
Final Thought: People Follow Those Who Understand Them
Most people create content from their own perspective—not their audience’s.
When you start speaking directly to their pain and desires, people will: ✔ Engage more. ✔ Trust you faster. ✔ Buy from you with less resistance.
Want to grow your audience? Start by deeply understanding them.